Your competitors can try and copy products and services, but they can’t replicate your secret sauce—what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” to help you consider and evaluate your differentiation from competitors—and whether your customers would reach the same conclusions. Subscribe to Resemble Systems for more!